the newest short film in the dove “real beauty” campaign is live, and is ab-so-lute-ly stunning and breathtaking and powerful. i got teary. it was a sucker-punch to the gut. i have a daughter. i want all girls to know this. i…
that’s what my experience of watching it was like.
(ht to ypulse)
UPDATE, MORE STUFF:
fantastic post about all this by anastasia on ypulse.
excellent article on cnn.com about this: Pressure to Look Perfect Drives Girls to Destructive Behavior: Dove(R) and Hollywood Team Up to Give Girls a Reality Check About What Goes on Behind-the-Scenes
- The average person sees between 400 and 600 advertisements per day – equivalent to more than one message for every waking minute.
- The average US girl has the opportunity to see an estimated 77,546 commercials by the time she is 12 years old.
This growing phenomenon is having a direct impact on girls’ self-image and even causing some to engage in destructive behavior. The Dove Self-Esteem Fund/Seventeen Body Image Survey also revealed:
- 93 percent of girls and young women report feeling anxiety or stress about some aspect of their looks when getting ready in the morning
- This could explain why more than 70 percent of girls and young women avoid activities when they feel bad about their looks including giving their opinion, attending school and even going to the doctor.
- 76 percent of girls and young women admit to partaking in unhealthy activities when they feel badly about their bodies
- 58 percent of girls describe themselves in negative terms, including words like “disgusting” and “ugly,” when feeling badly about themselves.
- Nearly four out of 10 engage in unhealthy eating behaviors, such as anorexia or bulimia.
- More than one out of 10 girls has used cutting or self-inflicted injury as a coping mechanism.