ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. i’ll break it into 5 posts. second up: Internet
- Teens spend 12.5 hours online while tweens spend only 6.4 hours (typical week during school year)
- Teens have grown tired of MySpace and have moved on to Facebook in the past six months
- Only a couple of virtual worlds are on tweens’ radars
- The top sites tweens visit — Webkinz among both tween boys and tween girls. Neopets, owned by Viacom’s interactive unit as well as Nick.com
- Club Penguin remains in third place for tween girls and dropped from 11th place to 13th place for tween boys since last summer
- AddictingGames is fast becoming the top casual gaming site among all youth, not just the kids and teens
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Got to say I was wondering how long this ‘myspace’ fever was going to last.