ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. i’ll break it into 5 posts. last up: Retail And Shopping
- During a typical month teens spend an average of $135 across nine product categories
- Nearly half of their spending goes towards clothing and accessories
- For 16 and 17 year-old teens who have a part-time job (minimum of 5 hours per week), their spending across the same nine categories jumps sharply to $264 a month, just about double the average among all teens and about 45% higher than the average for all 16 and 17 year-olds
- For tweens, it’s all about candy, gum and games
- The most visited specialty clothing retailer among teen females is Victoria’s Secret followed closely by Hollister
- Teen males visit American Eagle Outfitters more often than any other specialty retailer followed by Abercrombie & Fitch and Hollister
- Old Navy, for both tween boys and girls, remains the most shopped at specialty clothing retailer by a considerable margin…well ahead of second place The Gap and third place Aeropostale by about 17 share points
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What is a TWEEN?
a tween is a pre-teen. short for “tweenager”, as in “in-between”. i think of tweens as 9 – 11, but others have different definitions.