ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. i’ll break it into 5 posts. third up: What they think is cool…or hot

– Almost all teens (96%) said text messaging is hot right now

– 91% of teens said Apple iPods were hot right now

– 70% of teens said the Wii was hot right now up from 54% last year and only 21% 18 months ago

– The iPhone came in at 75% to land in the fourth spot on the hot list

– The hottest thing for tweens right now are Apple iPods (92%) followed by the Wii (81%) the DS or DS Lite (77%), downloading music (also 77%) and caring about the environment (71%)