ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. i’ll break it into 5 posts. fourth up: Entertainment & Pop Culture
– During a typical month teens see an average of 1.8 movies (in a movie theater)
– Tweens see an an average of 1.3
– Tween attendance is consistent with a year ago, while the average number of movies teens see in a typical month has increased slightly from 1.5 movies a year ago
– Most appealing move genres for teens – action/adventure titles followed by comedies
– Tweens prefer comedies followed by animated features, action/adventure
– For the third straight year, “Pirates of the Caribbean” star Johnny Depp retains the title as the most popular Hollywood celebrity among teen and tween females
– Funny man Adam Sandler is tops among the boys followed closely by the two Will’s–Will Smith and Will Ferrell
– The most popular female celebrity among teen girls? Miley Cyrus, followed by Reese Witherspoon, Keira Knightley and Amanda Bynes
– The top female celeb among teen boys is Jessica Alba for the second straight year followed by Miley Cyrus, Ashley Tisdale, and Alicia Keys
ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. i’ll break it into 5 posts. second up: Internet
– Teens spend 12.5 hours online while tweens spend only 6.4 hours (typical week during school year)
– Teens have grown tired of MySpace and have moved on to Facebook in the past six months
– Only a couple of virtual worlds are on tweens’ radars
– The top sites tweens visit — Webkinz among both tween boys and tween girls. Neopets, owned by Viacom’s interactive unit as well as Nick.com
– Club Penguin remains in third place for tween girls and dropped from 11th place to 13th place for tween boys since last summer
– AddictingGames is fast becoming the top casual gaming site among all youth, not just the kids and teens
ypulse had a great summary the other day of some new research about teen preferences in a bunch of areas. i’ll break it into 5 posts. first up: TV
– TV consumption among teens is up slightly to an average of 11.9 hours a week
– Teen boys watch more television than teen girls averaging about an hour and a half more (13.2 hours a week)
– For tweens (8 to 11), the average amount of television consumed during a typical week is 12.2 hours with tween boys watching about 14.5 hours. (during the school year)
– Three of teen guys’ top five favorites are animated led by “Family Guy” followed by “The Simpsons” and “South Park”
– “The Office” moved up nine slots to the third most popular show among all teen males
– Biggest mover for teen girls: “ABC Family’s Greek,” which came in tied for eighth
– For tween viewers, “American Idol” is no longer number one. “Hannah Montana” is while Idol dropped about 15 points
– For tween girls, ABC’s Dancing With The Stars moved up four notches to land in the fifth spot.
– For tween boys (8 to 11), it’s all about “SpongeBob” and “Zack & Cody.” The biggest mover was the ABC comedy “The George Lopez Show,” which shot up 10 spots to secure the seventh spot
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