fascinating post over on ypulse the other day, culled from an mtv sticky report called youthtopia (a study of hopes and dreams). the study describes itself this way: “In the first-ever effort to understand the values, hopes and dreams of young people in Europe, MTV asked over 7,000 youths to imagine their ideal world and to consider brands as people and whether those ‘people’ would be welcome in their world –‘Youthtopia’.”
one aspect of the study (conducted among european youth) involved asking 100 european youth to re-write the 10 commandments to reflect their values. the ypulse author rightly suggests: The results paint more than a flattering self-portrait of this generation as an aspirational model for society — one that tellingly promotes accountability, positivity and passion above all else.
here they are:
The Ten Commandments of Youth
1. Have faith in yourself.
2. Respect your parents.
3. Be honest.
4. Take responsibility for your own life.
5. Live life to the fullest and be passionate.
6. Keep your promises.
7. Work hard to succeed but not to the detriment of others.
8. Be tolerant of others’ differences.
9. Be happy and optimistic, even in adversity.
10. Create, don’t destroy.
wow. choose to get past any weirdness you might be experiencing about “re-writing the 10 commandments” — that isn’t the point here! seriously, there’s some great stuff in here! this would make a very cool teaching series, including some connection with and reflection on the actual/original 10 commandments (many of which are covered in this “new” list!).
ypulse has an interesting series of posts collecting info from their youth advisory board on their actual use of social media and other online stuff: MySpace, Twitter, Facebook, blogging, streaming TV and movies, downloading music. for each of these categories, a few of the advisory team tell the “last five things” they did. it’s a helpful snapshot of real life (not theoretical) teen and young adult usage of these various media.
check ’em out here:
the last five things i did on facebook
the last five things i watched online
the last five things i googled
the last five things i bought online
i expect there will be more to come in this series. i’ll likely post them when they do.
a few weeks back, anastasia at ypulse posted 10 sites she thinks everyone in media or marketing to youth should follow regularly. a handful of them would be really helpful for christian youth workers to follow also. i’ve bookmarked several of them, and list them here, with anastasia’s comments:
1. MTV News. Whatever your thoughts are on the relevance of MTV, the channel invests heavily in researching their demographic and knowing what teens (collective) want. Reading MTV News online is basically reading headlines handpicked by editors who are deciding what entertainment news is most relevant to their audience. It’s worth checking on a daily basis. You can also sign up for MTV Sticky, a free trend email from MTV’s research department.
4. My High School Journalism. Obviously this site is dead during the summer months when school’s out, but this fall you should definitely check in on a weekly basis. This is the gateway to loads of high school newspaper websites and a way to see what teens think are important issues both at their school and in the world.
5. Next Great Thing Youth. Mobile. Trends. Fleishman’s blog description says it all. They do nice roundups of youth oriented mobile links along with more in-depth posts on what’s happening in this space.
6. Trends & Tudes – Harris Interactive (a sponsor of Ypulse Research) has a monthly e-newsletter that highlights research they’ve done for their clients. They don’t just offer numbers but always offer insights you can pull from the research, whether it’s on bullying at school or college students today.
7. The Pew Internet & American Life Project – Pew produces free reports on how teens are using the internet. Every one is a free goldmine of information.
9. danah boyd’s research. danah is one of the few academics who consciously strives to make as much of her research free and available online. Not only that, it’s required reading if you’re focused on youth and social media.
10. Youth Media Exchange. If you are interested in social change and want to know what young people all over the world are concerned about, YME is a great resource and a truly international youth activism site. Worth checking to get a global pulse of what youth activists are thinking (and doing) around the world. Also a great resource for corporations looking to partner or create global pro-social campaigns.