this is a fantastic visual breakdown of web use by type of interaction (creators, critics, collectors, joiners, spectators and inactives) and generation. really worth mulling over a bit for anyone in ministry, or anyone interacting with any particular age group!
sidebar: i find it really interesting that they define “young teens” as 12 – 17, and “youth” as 18 – 21. giving them the benefit of the doubt, and assuming the creators of this chart aren’t just completely clueless, i find it interesting that the prolongation of adolescence (which was, in the early 1900s, about 2 years long; extended to about 6 years by the 1970s, and is approximately 15+ years long now) has created both a shift and a confusion — i suppose those often go together — in terminology. i can’t imagine finding a 16 year old who would be happy being referrred to as a “young teen”, however!
(ht to bobby c, via email)
Yeah.. They probably listed them as Young Teens and Youth as no one in the marketing world has labeled them with a tag. Generation Z would be too predictable, and then where would you go.