anastasia posted the other day about youth ministers on her ypulse blog. worth a read. a snippet:
I have been surprised by who is actually the most steeped in youth culture, media and marketing. Apart from execs at MTV or agencies that specialize in reaching youth, it’s YA librarians and youth ministers. In a way, it makes sense — both of these groups are driven by something greater than the almighty dollar — in one case, they are driven by “the almighty” period. They both genuinely care about teenagers and are selling something bigger (literacy, salvation) than a sneaker or a candy bar.
btw, anastasia is doing a seminar at the sacramento NYWC this fall.