excellent post on ypulse recently about this. no reason for me to rewrite it:
SurveyU released some research today about just how much college students love online video. In fact, the headline says they “gorge” on it. Here are the stats behind the headline:
While only 57% of adult Internet users have ever watched online video, 93% of college students have ever watched online video. On a typical day, 19% of Internet connected adults download video, whereas more than three times as many (62%) college students download video.
– 91% of students receive video links (vs. 75 percent of the general internet population)
– 83% of students send video links to others (vs. 57 percent of the general internet population)
– 40% of students rate videos (vs. 13 percent of the general internet population)
– 34% of students post comments (vs. 13 percent of the general internet population)
– 37% of students upload videos (vs. 13 percent of the general internet population)
– 47% of students post video links (vs. 10 percent of the general internet population)
– 14% of students paid for video (vs. 7 percent of the general internet population)
The data for “the general internet population” is taken from the Pew Internet & American Life Project’s Online Video study.
One thought on “college students and online video”
marko- Geeky as I am I just read an article in the newest macworld magazine that says that Apple is leading the charge away from DVD authoring and moving to an all online video distribution system. Funny that apple originally led the way towards dvd authoring and now is leading away. I realize I’m a fanboy and I know that youtube has had a huge impact but interesting that youtube videos are available to watch on the iphone, itv and ipod touch.
Even YS is on the Youtube bandwagon as that’s where we’ve been asked to upload videos for the convention.