Tag Archives: vida publishers

lucas isn’t gonna change

two and a half years ago, when zondervan bought youth specialties, we announced it with this goofy little video.

so, i got a great kick out of seeing this new video of lucas leys, our spanish director. actually, lucas just got a promotion: he’s now the vp of spanish ministries for ys, as well as the publisher for vida (zondervan’s spanish division). lucas was understandably concerned that this announcement might not go over well with those who would be worried that it would decrease his ability to focus on youth ministry for the latin world (we’re being extremely careful about that, btw), so took our “we’re not really going to change” idea and shot his own video. it’s funny, even if you don’t speak spanish — you can get the idea…