web use by type and generation

this is a fantastic visual breakdown of web use by type of interaction (creators, critics, collectors, joiners, spectators and inactives) and generation. really worth mulling over a bit for anyone in ministry, or anyone interacting with any particular age group!

sidebar: i find it really interesting that they define “young teens” as 12 – 17, and “youth” as 18 – 21. giving them the benefit of the doubt, and assuming the creators of this chart aren’t just completely clueless, i find it interesting that the prolongation of adolescence (which was, in the early 1900s, about 2 years long; extended to about 6 years by the 1970s, and is approximately 15+ years long now) has created both a shift and a confusion — i suppose those often go together — in terminology. i can’t imagine finding a 16 year old who would be happy being referrred to as a “young teen”, however!

(ht to bobby c, via email)

One thought on “web use by type and generation”

  1. Yeah.. They probably listed them as Young Teens and Youth as no one in the marketing world has labeled them with a tag. Generation Z would be too predictable, and then where would you go.

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